OUR STORY
BUILT BY AN AGENT WHO WORKS LEADS.
MARK CLAPP
U.S. Marine Corps Veteran
Independent Insurance Agent
Leads Your Way Leadership
Mark Clapp is the founder of Leads Your Way, an independent insurance agent, and a U.S. Marine Corps veteran.
Leads Your Way grew out of Mark’s experience working leads himself and seeing that successful insurance marketing rarely comes down to a single method of reaching a prospect. Instead, it comes from creating multiple opportunities for an agent to connect with the right people.
Mark developed Leads Your Way by studying different approaches to insurance lead generation and bringing together the strongest elements of several of them.
The Multi-Channel Difference
Rather than relying on only one response method, Leads Your Way is built around a multi-channel marketing approach that gives prospects different ways to respond and gives agents different ways to follow up.
Direct mail, personalized QR technology, online response, phone and email information, return-mail options, and complete prospect data can work together as part of one marketing campaign.
Agents are not limited to waiting for someone to fill out a form. They have the opportunity to call, text, email, mail, follow up, and work the prospect directly using the methods that fit their business.
The philosophy behind Leads Your Way is straightforward: take what works from multiple lead-generation strategies, combine those strengths into one system, and give the agent more opportunities to turn marketing activity into conversations and conversations into clients.
As an independent insurance agent himself, Mark understands that agents need more than names on a list. They need a practical marketing system they can actually work.
His background as a United States Marine also shaped the principles behind the company: accountability, persistence, and a commitment to getting the job done.